Many spices are on their way for years before they reach the supermarket. The flavour that remains is only a fraction of what it once was. And then they are often adulterated too. For example,...

In August 2022, The Good Spice was featured in NRC. The article is about founder Iona Mulder and her search for spices with a better taste, clear origin, and a fairer story behind the product....

In September 2023, Duurzaam-Ondernemen.nl wrote about The Good Spice and the true taste of spices. The article discusses single-origin spices, the short chain, and the fair way these products are traded. It also mentions the...

In January 2026, Flow Magazine published an article about The Good Spice and the inspiration behind the brand. The story begins with Iona's discovery of the exceptional taste of good cinnamon and her curiosity about...

Foodies Magazine spoke with Iona Mulder about the taste and quality of spices. The article highlights that the freshness and fair price for producers contribute to the difference between The Good Spice's spices and many...

In February 2025, Iona Mulder, founder of The Good Spice, was featured in an interview with Slow Food. She talks about her mission to make the spice chain fairer and more transparent, with more attention...