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About The Good Spice

In many kitchens, cooking has become predictable: working through a list, opening a packet, reproducing what others have already come up with. As if taste is something you should follow rather than explore.

We see cooking differently. It's where curiosity begins. Where you smell, taste, doubt, and try. Where you make a mistake and discover it actually yields something new. Where you stray from the path and suddenly find something better.

We want every home cook to have that freedom. That's exactly what our Single Origin Spices help you achieve. They are spices in their purest form, directly from the field, and so flavorful that a single pinch will send your entire dish in a new direction.

We are here for everyone who feels that cooking can be more than convenience. For those who follow their nose and let themselves be surprised. For those who want to cook better by making better choices.

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How it started

The story of The Good Spice began with a piece of cinnamon from Hong Kong. The scent and taste of this cinnamon, which Iona received from her partner, proved to be a starting point for a search for spices of exceptional quality. This cinnamon was more flavorful than any other cinnamon she had ever tasted in the Netherlands.

This was the starting point for a fascination with spices and their trade. Through volunteer work at a direct-trade coffee merchant, Iona had seen that this method of trade can be the solution to many problems in the current trading market.

So she booked a ticket to India, looking for the best turmeric and ginger. She found them. She spoke to the farmers, identified problems in the supply chain, and returned with two large bags of spices. When she succeeded in selling them through a webshop in the Netherlands, she knew: this is my life's mission.

What we stand for

The Good Spice supplies you with the most flavourful spices

Sustainably grown and fairly traded.

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Where We Are Now

  • Meanwhile, The Good Spice is a Steward Owned B.V., meaning the company serves its overarching mission
  • We are a team of 6 working hard to improve the spice trade and make the best spices accessible to the Dutch market
  • We have established 14 direct supply chains, with personal contact with the farmer (or farmer group) within each chain
  • Our assortment consists of 20 spices (and growing!)