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Become an ambassador for The Good Spice
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Let's collaborate!

Create flavourful content, inspire your community and grow with a brand that revolves around single-origin spices, fair sourcing and unique recipes.

We work with creators, foodies, home cooks, and tastemakers who love truly good food. Whether you're sharing recipes, making cooking videos, doing food photography, or recommending your favorite ingredients: we're looking for people who can bring our spices to life in an authentic way.

Sign up as an ambassador

Create content with spices that tell a story

The Good Spice is a sustainable spice brand that sources single-origin spices directly from farmers in countries such as Sri Lanka, India, Italy, and many more. This is done without intermediaries and without pesticides. This way, home cooks get spices with maximum flavour, and farmers receive a fair price for their products.

As an ambassador, you'll have the opportunity to work with our products, discover new flavors, and introduce your followers to spices that go beyond standard supermarket quality.

Become an ambassador now
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Who is it for?

You don't have to be a mega-influencer. We are mainly looking for creators with a good match in style, target audience, and content. Whether you have a large following or not ;)

We like to work with people who:

  • Be active on Instagram, Tiktok, Pinterest, YouTube or through a blog.
  • Create beautiful, clear and original food or lifestyle content.
  • Have a community interested in cooking, recipes, health, slow living, travel or conscious nutrition.
  • Value quality, authenticity and storytelling.
  • Be enthusiastic about genuinely using and credibly sharing products.
Sign up as an ambassador

What to expect as an ambassador

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Free products or trial packs to get acquainted with The Good Spice

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  • A personal discount code for your followers & affiliate commissions
  • Early access to new products or limited editions.
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Opportunity to grow into a long-term brand partner.

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Looking for storytellers

We believe that spices are not just an extra, but the foundation of flavour. That's why we choose Single Origin quality, pure ingredients and products with a clear origin.

We are not looking for quick advertising, but for creators who are genuinely enthusiastic about cooking, flavour and beautiful ingredients. The best collaborations arise when a product truly fits into someone's kitchen, content and daily life. Does this sound like you? Then sign up quickly!

Sign up here

Frequently Asked Questions

  • No. For us, quality, style, brand fit, and engagement are more important than reach alone.

  • We primarily work with creators on Instagram, TikTok, Pinterest, YouTube, and blogs, but a strong niche community on another platform can also be interesting.

  • That depends on the type of collaboration. This can range from product gifting to affiliate commissions.

  • Not necessarily, but we are looking for creators who pay attention to visuals, storytelling, and presentation.

  • Yes, absolutely. If your style aligns well with The Good Spice and your content is strong, we are open to smaller creators.

  • If your profile fits within our plans, we will contact you for an initial collaboration or meeting.

Sign up as an ambassador