Flow Magazine: Do you (still) buy your spices in the supermarket? Here’s why they have so little flavor – and what a better alternative is

By Adina Schreuder

Flow Magazine: Koop je je specerijen (nog) in de supermarkt? Dit is waarom ze zo weinig smaak hebben – en wat een beter alternatief is

In January 2026, Flow Magazine published an article about The Good Spice and the inspiration behind the brand. The story begins with Iona's discovery of the exceptional taste of good cinnamon and her curiosity about the origin of spices.

The article shows how this discovery grew into an enterprise focused on taste, nature, and a fair price for farmers.

 

Check out the full article here 

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