The Good Spice in de Volkskrant: Spices as a Force for Change

The Good Spice received attention in de Volkskrant for a mission that goes beyond selling herbs and spices. The Arnhem-based company aims to show that the origin of spices matters and that a fair chain can make a difference for farmers, producers, and consumers.

Many spices found in Dutch supermarkets are sold at low prices. This often leaves it unclear how much the farmer receives and under what conditions the spices are grown and processed. The Good Spice deliberately chooses a different approach: working directly with producers and paying them a fairer price.

As a result, The Good Spice's spices are sometimes more expensive than the well-known supermarket jars. According to founder Iona Mulder, this is not a disadvantage but rather a consequence of choosing quality, transparency, and better compensation for the people at the beginning of the chain.

Direct Contact with Producers

The Good Spice collaborates with farmers and producers in, among other places, Sri Lanka. By shortening the links in the chain, there is more direct contact with the people who grow and process the spices. This makes it possible to make better agreements on price, quality, and working conditions.

Moreover, the products are processed and packaged with care. With this, The Good Spice aims not only to deliver a flavorful product but also to make consumers aware of the journey spices take before they end up in their kitchens.

More Than Just a Spice Brand

The Good Spice sees spices as part of a larger story. The company wants to contribute to a food system where farmers have more certainty, natural raw materials are used carefully, and consumers know where their products come from.

This means that growth is not the only goal. The Good Spice does not simply want to conquer the market by selling as many jars as possible, but rather to contribute to change within the spice chain.

Conscious Choices in the Kitchen

A jar of spices may seem like a small product, but its purchase can affect the entire chain. By choosing spices with transparent origins and a fair price, consumers can contribute to better conditions for producers.

The publication in de Volkskrant highlights exactly what The Good Spice stands for: taste, quality, and a fair world behind every product.