Leiden, February 20, 2024 - Spice brand The Good Spice, a pioneer in the food sector in the field of social sustainability, proudly announces that it has received a financial contribution from Stichting DOEN. This support enables The Good Spice to further strengthen its mission of importing and selling sustainably grown and fairly traded spices.
Good for farmers, nature, and you
The spices from The Good Spice are grown sustainably, in harmony with nature. The regenerative practices, without the use of pesticides, result in spices bursting with flavor. Importantly, farmers receive a fair price and can maintain their sustainable (and often traditional) methods, ensuring quality preservation. The spices then reach the Netherlands through the shortest possible supply chain. You can taste the craftsmanship of the farmer, the short chains, and the pureness of the spices. These spices are true flavor explosions.
“Importing fair and pure spices directly from farmers involves quite a few challenges. Every chain has its own difficulties. We also need to convince people that their purchase does indeed make a positive impact. With the financial support from Stichting DOEN, we can take significant steps to grow in this area in the coming period.” - Iona Mulder, founder of The Good Spice
Changing the spice market
The traditional spice trade is based on long supply chains that start with anonymous farmers. The result: powerful companies dominating the market, little money for farmers, little regard for sustainability, and only a fraction of the flavor. This can and must change. In 2019, Iona Mulder therefore founded The Good Spice, aiming to make the spice market more sustainable and socially responsible.
Fair spices
The traditional spice trade is based on long supply chains that start with anonymous farmers. The result: powerful companies dominating the market, little money for farmers, little regard for sustainability, and only a fraction of the flavor. This can and must change. In 2019, Iona Mulder therefore founded The Good Spice, aiming to make the spice market more sustainable and socially responsible.
For their paprika powder, The Good Spice collaborates with farmer Szabó Péter from Hungary. He is full of passion when he speaks about paprika: “To preserve the taste of my grandmother's paprika powder and to pass on my land healthier to my children than it is now, that is the most beautiful thing there is.”
Freija Vermeer, program manager at Stichting DOEN: “The Good Spice makes consumers aware of the problems in the spice trade and shows that things can be done differently. They prioritize farmers and nature, which goes hand in hand with fair prices and quality.”
The Good Spice serves its own mission
To optimally focus on its raison d'être, The Good Spice is a steward-owned company. With this business structure, formal voting rights, which normally lie with shareholders, are held by people involved with the company and close to its mission. Investors invest in the company's mission. They have no or limited say. By eliminating incentives for profit maximization and centralizing its mission, The Good Spice can focus on long-term goals and maximizing positive impact.
