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About our clove farmers

In many kitchens, cooking has become predictable: working through a list, opening a packet, reproducing what others have already come up with. As if taste is something you should follow rather than explore.

We see cooking differently. It's where curiosity begins. Where you smell, taste, doubt, and try. Where you make a mistake and discover that it actually leads to something new. Where you go off the beaten path and suddenly find something better.

We want every home cook to have that freedom. That's precisely what our Single Origin Spices help you achieve. They are spices in their purest form, directly from the field, and so flavorful that a single pinch will send your entire dish in a new direction.

We are here for everyone who feels that cooking can be more than just convenience. For those who follow their nose and let themselves be surprised. For those who want to cook better by making better choices.

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How it started

The story of The Good Spice began with a piece of cinnamon from Hong Kong. The scent and taste of this cinnamon, which Iona received from her partner, proved to be the starting point for a search for spices of exceptional quality. This cinnamon was more flavourful than any other cinnamon she had ever tasted in the Netherlands.

This was the starting point for a fascination with spices and their trade. Through volunteer work with a direct-trade coffee dealer, Iona had seen that this way of trading can be the solution to many problems in the current trade market.

So she booked a ticket to India, searching for the best turmeric and ginger. She found them. She spoke with the farmers, identified problems in the supply chain, and returned with two large bags of spices. When she succeeded in selling these through a webshop in the Netherlands, she knew: this is my life's mission.

What we stand for

The Good Spice delivers you the most flavourful spices

Sustainably grown and fairly traded.

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Our Current Position

  • The Good Spice is now a Steward Owned B.V., which means that the company serves its overarching mission
  • We are a team of five working hard to improve the spice trade and make the tastiest spices accessible to the Dutch market
  • We have established 13 direct trade chains, within each of which we have personal contact with the farmer (or farmer group)
  • Our range consists of 20 spices (and growing!)